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Luxury car manufacturers expect growth of 25 to 40 % this year

Thursday, February 11, 2021

2021 could be a good year for the Indian automotive industry. According to a recent press report, luxury car manufacturers are expecting a v-shaped recovery in the market with increases in sales in the range of 25 to 40 percent this year. Automakers have around 70 new models in the pipeline, which are expected to hit the Indian market this year. The new launches include completely new models as well as facelifts and new variants of existing models.



BMW expects to introduce 25 new models by the end of the year, while Mercedes-Benz plans 15 new vehicles. Jaguar Land Rover will present 10 new models, Audi and Volvo 7 and 5 new vehicle types respectively. Manufacturers of premium and super sports cars such as Rolls-Royce, Lamborghini, Ferrari and Porsche will account for the remaining premieres. Martin Schwenk, managing director of Mercedes-Benz India said the company expects growth of over 40 percent in the next two years. He cited positive market sentiment, rising GDP of the country and per capita, and new innovations in upcoming vehicle models that will help automakers improve sales figures as reasons.

Balbir Singh Dhillon, head of Audi India, said 2021 will be an exciting year for the company. The automaker plans to more than double its current sales figures. To achieve this, he said Audi India will focus on four core topics: Digitalization, Products, Customer Orientation and Sales. BMW India CEO Vikram Pawah shared that the company has recovered month on month in the third quarter of 2020. For 2021, BMW expects growth of 25 to 30 percent and the highest number of product launches ever, 25 new models.

Among the new launches for the Indian market are a number of electric vehicles, including the Tesla Model S, Audi e-tron, Jaguar I-Pace, Volvo XC40 Recharge and electric versions of the Porsche Taycan and Mini Cooper. Overall, experts see record sales figures for the Indian luxury car market this year. Between 28,000 and 33,000 sales are expected compared with around 20,000 last year.

The relevant technical automotive standards, known as Automotive Industry Standards or AIS for short, apply to India as a manufacturing location. In general, these are based on UNECE standards. AIS certification is required for complete vehicles or automotive components. The process of AIS certification according to the Indian AIS (Automotive Industry Standard) can be challenging and complex. MPR International GmbH – India Certification is pleased to support you in the AIS certification process and is also available to answer any questions you may have. AIS certifications are performed by various Indian authorities, like f.e. the International Centre for Automotive Technology (iCat).

We will be happy to advise you on certification in India and are always available to answer your questions.

Please do not hesitate to contact us for further details and consultation. You can contact us via e-mail, or call us (UK: +44 2071931135, Rest of Europe: +49 69 2713769261, US: +1 773 654-2673).
If you have any questions you can also use our chat-window in the bottom right. (Please check your browser settings if you can’t see the window)

You can also check out our free AIS-Brochure, which can be downloaded right here as a PDF file.

Julian Busch

About the author: Julian Busch is the founder and managing director of MPR International GmbH

Publisher: MPR International GmbH

Tel.: +49 69 271 37 69 261

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