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New Standard for Pashmina Wool in India

1. April 2020

Pashmina scarfs can be purchased almost everywhere now. In the past the Pashmina title stood for high quality, but recently this term has been used for textile products of different qualities.
Originally Pashmina was defined as a thin cloth which was created out of silk, a cashmere blend or pure cashmere. The term Pashmina comes from the Persian word “pashm” which means wool.
Due to limited availability and high prices of genuine Pashmina products, there are often fake Pashmina products on the market with low quality wool or merino wool. The fake Pashmina products have damaged the credibility of real Pashmina and have affected both the demand and price for the higher quality real product.

The BIS has developed a new Indian standard of identification, labeling and marking on Pashmina products in an effort to preserve the culture and heritage of Pashmina products from the Leh and Ladakh region and to stop low quality fakes.

This new standard will boost the Pashmina industry so that all manufacturers of genuine products will be more profitable and not need to compete with lower quality fake Pashmina. The real Pashmina products should be clearly identified through standardization and conformity assessment, so that there will be an improvement of the economic status of workers and artisans.

Additionally, the BIS is doing research on a method to identify Pashmina with artificial intelligence that would be cost-effective, fast and reliable.

Here you can find more information about the AIS certification, BIS certification, WPC certification and TEC certification.
Please do not hesitate to contact us for further details and consultation. You can contact us via e-mail, or call us (UK: +44 2071931135, Rest of Europe: +49 69 2713769150, US: +1 773 654-2673).
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MPR Author

About the author: Julian Busch is founder and managing director of MPR International GmbH
Publisher: MPR International GmbH

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